Moranmente Incorrectos Podcast

Brand Identity | Art Direction

A bold and expressive visual identity built around irreverence, cultural commentary, and a distinct editorial voice.

Overview

Close-up of a person's mouth with lips slightly parted, black and white halftone effect, overlaid with red, black, yellow, and white text reading 'MORANmente incORRECTX8 VUELVE'.

Moranmente Incorrectos is a project rooted in provocative ideas and cultural critique. The challenge was to develop a visual identity that could reflect its unconventional tone while remaining structured and recognizable across different formats.

A white hand holding a microphone with flames behind it, against a red background, with the text 'MORANMENTE INCORRECT Xs' in white, yellow, and black.

Role

I led the brand identity and art direction, developing the visual language and overseeing its application across digital content, editorial pieces, and communication materials.
I was also the content producer and co-host of the podcast

The approach focused on translating attitude into structure. Rather than relying on randomness, the identity is built on a controlled use of typography, contrast, and composition to create a sense of tension and visual impact.

The goal was to maintain a balance between expressive freedom and consistency—allowing the brand to feel bold and unpredictable while remaining cohesive across applications.

Approach

Collage of two protest posters and a smartphone displaying an Instagram post, with messages about social issues and activism.
Collection of humorous-themed merchandise including T-shirts, glasses, a tote bag, a coaster, and a face mask. The items feature Spanish phrases and graphics, with some phrases like "Qué aburrido es ser normal," and words such as "Tómame," "Cógeme," "Chúpame," and "Pruébame" on the glasses. The shirts display phrases about morbid or dark humor with graphic designs, including a burning microphone and text overlay.
Two people sitting at a podcast recording studio with microphones, smiling at the camera, colorful neon lights, and a decorated background.
A man with a shocked expression and a woman holding a microphone, connected by red tape, against a green background with the text 'MORBAMENTE INCORRECTXS' at the top.

The visual language is defined by strong typographic choices, high-contrast compositions, grunge style, rock vibe posters and a graphic approach that emphasizes clarity and disruption simultaneously.

These elements form a flexible system that can adapt to different content while preserving a distinct and recognizable identity.

System

The result is a distinctive and memorable visual identity that reinforces the project’s voice, strengthens its presence, and supports its ability to engage audiences through a clear and confident visual language.

Impact

Infographic showing statistics about a TV series, including over 250,000 monthly downloads, more than 150 episodes over 3 seasons, more than 2,300 streams on Spotify, over 53,819 Spotify subscribers, and being the number one series in Peru for more than 123 days.